Blaire Bougoure-Latchford
Founder & Principal Concierge Advisor
Blaire Latchford is the Founder of Luxe Home Collective and Luxe Home Concierge. A licensed New Jersey real estate professional with a background in residential design, project management, and client advocacy, she has built her business around a simple belief: homeowners deserve exceptional support long after the transaction is complete.
Throughout her career, Blaire recognized a recurring challenge. While clients often have trusted guidance when buying or selling a home, they are frequently left to navigate everything that follows on their own. From coordinating moves and managing renovations to furnishing, maintaining, and protecting a home, the demands of homeownership can quickly become overwhelming without the right support.
Inspired by this gap in the market, Blaire created Luxe Home Concierge to provide a more personalized, high-touch approach to homeownership. By bringing real estate, concierge services, design expertise, relocation support, and project management together under one brand, she has developed a service model designed to simplify life and create a seamless experience for homeowners.
Known for her attention to detail, strong work ethic, and genuine care for her clients, Blaire approaches every project with professionalism, heart, and an unwavering commitment to excellence. She believes exceptional service is found in the details and works tirelessly to ensure every client feels supported, informed, and cared for throughout the process.
Today, Blaire works closely with homeowners, buyers, sellers, and industry professionals to deliver thoughtful guidance, trusted resources, and seamless coordination. She is constantly looking for new ways to improve and elevate the homeowner experience, developing innovative solutions, services, and resources that help make homeownership easier, more organized, and more enjoyable.
Her mission is simple: to redefine what it means to be supported throughout the homeownership journey and create a level of care that extends far beyond the closing table. Through Luxe Home Collective and Luxe Home Concierge, she is building a more thoughtful approach to homeownership, one where clients have a trusted partner to guide, support, and advocate for them every step of the way.
